Gadget and Gizmo crazy!
New research by Scottish Widows proves that technology talks for young people these days. The findings come as Apple launches the new iPhone in the UK, a much sought-after gizmo since its launch in the US earlier this year
According to the research, one in eight people aged between 18 and 35 are more likely to show-off about their latest gadget purchase to proove how well they’re doing rather than telling people about their property, cars, holidays or their designer clothes. In contrast, only 4 per cent of people aged 55 and over use technology to impress people.
It’s no surprise that the younger people questioned admitted they were less inclined to show off about their savings and investments (5%) and pensions (1%) than their latest gadget and gizmo purchases..
Mike Hoban, Customer & Brand Marketing Director of Scottish Widows said: “Far from being proud of real financial assets such as savings and pensions, our findings show we are fast becoming a nation who values high-tech over high-wealth.
“Of course we all love the excitement of new gadgets but it shouldn’t be at the expense of our financial security. Technology today moves so fast that what’s ‘in’ today will quickly be replaced by the next big thing, but good financial planning will never be obsolete.”